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‘7lbs in 7 Days’ is the extreme new juice diet from self-proclaimed ‘Juice Master’, Jason Vale. Vale has been a personal trainer and fitness instructor for a number of years and this diet is the culmination of his years of experience. An ostensibly extreme diet, ‘7lbs in 7 Days’ has purportedly been behind the radical weight loss stories of a number of celebrities. One such celebrity figure is Katie Price (‘Jordan’), who attributes the loss of her post-pregnancy baby weight to rigidly following Vale’s plan. It was this staggering 2.5 stone weight loss that catapulted ‘7lbs in 7 Days’ to fame, prompting hundreds of thousands of eager dieters to give it a try.
The basic premise of the ‘7lbs in 7 Days’ diet is that dieters replace all regular meals and snacks with freshly made fruit and vegetable juices. The combination of the resultant reduced calorie diet, as well as the influx of fresh fruit, vegetables, nutrients and general goodness means dieters can expect to lose the much-vaunted 7lbs+ in the first week of dieting. Indeed, many followers of this diet suggest that they lost, in fact, a great deal more weight in the first week, with some dieters suggesting they lost more than a stone in the first week. Followers of the diet are allowed up to 5 drinks a day from Vale’s extensive collection of juice and smoothie recipes, although there are some restrictions on which juices should be drunk when and how many times a particular recipe should be followed in a week, for example. Once the first week of the diet is over, users are encouraged to buy Vale’s ‘Turbo Charge Your Life in 14 Days’ plan which follows on from the principles in ‘7lbs in 7 Days’ and reintroduces food in a healthy and balanced way.
There’s no doubt that this diet is what most dietary experts would call a crash diet, as it encourages followers to lose a large amount of weight in a short space of time. As a result, we’re concerned by how easy this diet is to follow (as it’s such a shock to the system) as well as whether or not followers will struggle to keep the weight off once the first week is over. We’re also conscious that following this diet can be expensive – while dieters won’t spend any money on food during the week, the sheer volume of fruit and vegetables needed means this diet is far from cheap. What’s more, if you don’t already have a blender and juicer (you need both for this diet), you need to add the cost of this equipment onto the overall cost of the diet.
Although Vale’s recipes are both interesting and tasty (many stepping outside of the traditional, such as warm spiced apple juice, for example), we’re not sure whether this diet has any real life-span beyond the initial week. We would suggest users buy this book and follow the diet for the purposes of detox, but perhaps not with a view to continuing the plan far beyond this time.
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